AVERY DENNNISON
M_USE

What is Avery Dennison and M_use?

Avery Dennison Corporation is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials.

In January 2019, they launched a website called M_use. This site is to inspire the community who love packaging and playing with different materials and exploring the possibilities that designers imagination can muster.

The site will be filled with examples of all the materials available. The inspiration will come from examples of how to push those materials to make designers ideas become a reality.

Target Audience: 

Designers who have interests in packaging and labeling.

They are talented. They are ambitious. They  are enthusiastic. 

They are willing to share their creative work and get inspirations from each other. 

Challenge:

M_use is a new site.

It needs more attention.

It needs more users.

It needs to be promoted. 

Creative Partner: Veronica Liu, Cindy Song

Solution2: Designers could get unlimited inspirations from M_use.

Idea 2: M_it your way

The “M_it your way” campaign visualizes the unlimited inspiration designers can get from M_use. By showing various packaging and labeling designs through a series of slideshow videos, we hope to inspire designers to discover more creative potentials on material usage. Ultimately, we hope to encourage more designers to join M_use and play around the magic of materials with us.