OptimalMe
Case Study, UX/UI
Working with Monash Centre for Health Research and Implementation (MCHRI), our Design Health Collab (DHC) team created an intuitive app to help pregnant women track health metrics, access evidence-based guidance, and maintain healthy habits throughout their pregnancy journey. The design prioritises accessibility for Australia’s culturally diverse communities while maintaining clinical accuracy for research purposes.
*Featured in: Monash University
CONTEXT
CONTEXT
YEAR
2023 (5 Months)
LOCATION
Melbourne, Australia
ROLE
UX Research, UX/UI Design, Prototyping
TOOLS
Figma, Protopie
The MCHRI research team at Monash University approached our DHC to create a mobile version of their OptimalMe platform for clinical trials. They provided us with user interviews and research findings from their existing desktop platform, which was already being used to support pregnant women with health tracking and education. Our team consisted of UX designers, researchers, and developers working together to translate complex medical requirements into an accessible mobile experience. The project ran for 5 months, from initial research synthesis to final prototype handoff. The target users were pregnant women participating in MCHRI’s clinical studies, including a significant portion from culturally and linguistically diverse backgrounds. The app would need to work within the constraints of a research trial while still feeling approachable and supportive.
Overview
Problem
Pregnant women using the OptimalMe platform struggled with consistent health tracking and engagement. The desktop interface felt clinical and overwhelming, especially for women from culturally diverse backgrounds who faced language barriers and different cultural approaches to pregnancy. Users needed motivation to track weekly, found medical content hard to digest, and lacked connection with support networks.
Solution
We designed a mobile app that transforms health tracking into a supportive daily companion. By introducing personalised dashboards, culturally-sensitive content, and visual progress tracking, we made medical data feel less intimidating. The interface uses warm colours and friendly illustrations while features like goal-setting, video content, and translation options ensure every woman can engage confidently with her health journey.
Question
HMW better guide women through their pregnancy so that they feel safe and secure during their own/baby’s journey and prepared for any unknowns that may occur?
HMW provide digestible data and user-friendly content so that all user groups can easily understand and feel comfortable participating in this program?
HMW encourage users to set goals and attain them and easily keep track of their information so that they stay healthy and understand the changes with their bodies during pregnancy?
Affinity Diagram
User Persona & Journey Map
Mood board & Design Concept
Wireframe
Prototype
*
Prototype *
Step 1 - Sign Up/Log In
Create an account with email or log into existing account. Supports multiple user profiles and includes onboarding questionnaire for new users.
Step 2 - Onboarding
Introduction to core app features including weight tracking and goal-setting ‘garden.’ Links to educational content about healthy weight gain.
Step 3 - Home Page
Personalised dashboard displaying pregnancy tracker, daily tips, weight recommendations, baby development, and symptom tracking. Quick access to goal-setting garden feature.
*Weekly Survey Pop-up
Prompts weekly weight logging to track pregnancy progress against healthy ranges.
Step 4 - Garden (Goal Setting)
Interactive goal-setting feature where users grow virtual seeds by completing healthy lifestyle tasks. Visual progress tracking that parallels baby’s growth journey.
*Customise Your Garden
Earn Water points by completing health tasks to unlock backgrounds, accessories, and seed customisation options. Create a personalised garden that grows and evolves throughout the 9-month pregnancy journey.
But Wait, There's More!
Additional features include Weight Progress tracking, Health Calendar for daily logs, and Explore Hub with educational content about pregnancy and child development.
Illustration Style
The Handoff
What’s Next?
Our final deliverables included a comprehensive design system, component library, and detailed handoff documentation for the MCHRI team. While our design phase concluded, OptimalMe's journey continues. It’s now in the capable hands of researchers and developers preparing for clinical trials with real mothers-to-be.
That’s a wrap — thanks!
