RSF Rebrand
Branding, Graphic Design
Rainbow Serpent Festival is a beloved Australian music and arts festival that’s evolved from a small gathering to a major cultural event over 23 years. This project explores a speculative rebrand that refreshes the festival’s visual identity while honouring its vibrant, inclusive spirit.
The project includes a modernised logo, festival poster, storytelling illustrations, web elements, tickets, and brand guidelines for print applications.
*This is an university project. RSF retains its original name and branding.
Context
*
Context *
YEAR
2021
LOCATION
Melbourne, Australia
ROLE
Graphic Design
TOOLS
Illustrator, InDesign
Rainbow Serpent Festival is an annual Victorian event celebrating music, art, and culture. The festival embraces diversity and acknowledges the Dja Dja Wurrung and Wadawurrung Peoples as Traditional Owners of the land.
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